Digital designer, Brand & Product design
Digital Brand & Product Experience Designer | Scaling tech companies from abstract ideas to expressive, conversion-driven digital ecosystems.
I bridge the gap between deep brand strategy and scalable product design. For over 5 years, I’ve been helping tech companies, AI startups, and SaaS platforms uncover their core visual metaphors and translate them into memorable digital identities, robust design systems, and seamless web experiences.
My sweet spot is executing the entire design lifecycle on my own: breaking down complex business logic ➡️ defining the emotional visual anchor ➡️ engineering the UI ➡️ deploying high-fidelity web production.
Core Expertise:
- Product & UX/UI Design: Complex web/mobile platforms, B2B dashboards, and scalable Figma component libraries.
- Digital Brand Systems: Uncovering visual metaphors, building comprehensive guidelines, and creating cohesive cross-platform brand experiences.
- No-Code Engineering: Turning complex designs into pixel-perfect, interactive web realities using Webflow and Framer.
The Tech Stack:
Figma, Webflow, Framer, Pixso, Adobe Creative Suite.
Background:
Holding a dual degree in Design and Software Engineering, I speak the same language as product managers and developers. This allows me to ensure that no design intent is lost during handoff and that every interface performs efficiently under the hood.
Digital Marketing & Brand Designer (Web, Brand, Marketing) January 2024 - Present [2y 6m] [finishing]
FTECH Digital is an AI-powered software development company, specializing in AI solutions, custom software development and dedicated engineering teams for international B2B clients.
Achievements — Led the complete visual transformation of the company, including rebranding, website redesign and the development of a scalable digital brand system. — Designed and maintained the company's marketing website, design system and reusable UI component library. — Built a unified visual language across the website, presentations, marketing campaigns, social media and corporate communications. — Developed a comprehensive Brand Book covering visual identity, digital assets, merchandise, documentation and marketing materials. — Created a structured case study framework for presenting company expertise, services and client projects. — Established internal design workflows, reusable templates and design standards that improved consistency across the company's digital presence. — Designed a flexible marketing content system allowing the team to rapidly publish new projects, news and landing pages. — Created the company's visual identity, logo refinements, key visuals and employer branding assets.
Responsibilities — Designed digital products and user interfaces for Web, iOS and Android platforms. — Planned and designed marketing websites, landing pages and conversion-focused product pages. — Built and maintained scalable Design Systems, UI Kits and reusable interface components. — Owned the company's visual identity across digital products, website, marketing and corporate communications. — Developed Brand Guidelines and Brand Books covering digital, print and internal communications. — Designed marketing assets, advertising creatives, social media campaigns and visual content aligned with the company's brand strategy. — Created presentations, pitch decks, commercial proposals and sales enablement materials. — Produced employer branding materials, merchandise and internal communication assets. — Collaborated closely with founders, product managers, developers and marketing teams to translate business goals into visual solutions. — Designed interactive prototypes, product concepts and marketing experiences in Figma. — Built commercial websites using Webflow, Framer, Tilda and AI-assisted design workflows. — Wrote UX copy, landing page copy and marketing content supporting conversion and product positioning. — Prepared print-ready materials including brochures, exhibition materials, branded merchandise and corporate documentation. — Developed visual strategies, key visuals and creative direction for new marketing initiatives. — Supported business development by designing client-facing materials, product presentations and branded digital experiences.
NDA, Oct 2022 - Oct 2023 [1y]
Achievements — Initiated and led the automation of a legally complex document workflow under strict cybersecurity constraints within a backend platform, fully eliminating physical document delivery between buildings and reducing data delivery time to zero — Designed a universal design system for commercial development of the company’s core domain products and custom client projects — Designed a B2B medtech product for clinical partners — Led the redesign of a large SaaS product in the advertising management and broadcast tooling segment — Designed the website for an elite public educational institution — Mentored and supervised small design team, establishing structured knowledge-sharing practices within the design discipline — Conducted candidate selection, initial interviews, and final screenings for design positions — Designed and laid out a monthly printed periodical with mass circulation; simplified the layout process and refreshed the visual design while preserving brand identity
Responsibilities — Design of web platforms, mobile applications, interactive kiosks and information displays, as well as backend services; implementation of new features within existing architecture and UI kits — Creation, maintenance, and evolution of design systems (UI Kits, UX Guidelines) — Participation in product testing and validation — Conducting quantitative research and moderated user interviews; working with feedback and research artifacts — Analysis and processing of UX artifacts — Task prioritization using the Kano model — Sprint and backlog planning — Daily work in Figma and Adobe tools (Auto Layouts, components, variables) — Design of mobile applications for iOS and Android — Collaboration with developers, design handoff, and ongoing design support — Work within Jira, Trello, and the Atlassian ecosystem — Task estimation, scoping, and collaborative planning sessions
Kernelics, May 2022 - Oct 2022 [6m]
Achievements — Successfully completed onboarding and probation period — Designed and developed the corporate website — Created the design platform for an international wishlist application
Responsibilities
— Design of applications (mobile, web, and desktop) — Interface design and prototyping for applications — Supporting development teams in UI/UX implementation — Designing internal pages for projects and applications — Creating simple landing pages — Designing individual website elements and forms — Mobile application design and UX problem-solving — Developing prototypes and validating concepts — Researching and agreeing on concepts for mobile products — Task estimation, planning, and execution — Collaborating with project teams (PM, Developers, CTO & CEO) and fellow designers
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iGaming, Gambling, Games UI, Mobile Games, Graphic Design-only positions
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Bachelor’s degree In Digital and Web products design. Designer-programmer degree
2018 – 2022
State Technological University
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